Reformation is a high-end boutique clothing company located in major cities throughout the United States, Canada, and Europe. They currently have 19 locations and are continually expanding into new cities. Reformation was started by Yael Aflalo, and LA-based designer who had previous work experience from her first company, Ya-Ya. Aflalo discovered the negative impact that fashion has on the environment and left her first company in hopes to educate herself and establish a more sustainable company. This project represents a proposal for a new boutique location in Utah. The approach to this design was taken similar to the designs they currently have in their other locations, but with an additional emphasis on feminism and minimalism.
To follow the order of the previous store designs, this space will have a minimal and contemporary feel. However, to create a unique space for the Salt Lake City location, additional design elements will be added. Exposed white brick will line the perimeter walls and be painted a soft pink 1/3 up the wall. Soft whites, grays, beige, and pink will be used throughout the space to create a feminine, yet sophisticated environment. A large arch will greet you into the store and separate the front area from the rest of the space, separating the fitting area from the browsing area. Three enclaves will sit to the west of the space, creating a separate collection for Reformation’s vintage, bridal, and swim wear.
To the east of the space will be 4 fitting rooms, complete with a floor length mirror, a chair, and hooks to store clothing and personal belongings. Just outside of the fitting rooms will be a seating area for friends and family to wait. Travel paths will be spaced with sufficient room for all ADA needs. Arched doorways will greet customers at the entrances of the enclaves, fitting rooms, and hallway to restroom. Careful attention will be directed on the lighting of the space, helping to guide customers through the space and highlighting new or special product on display.