This colorfully painted wall mural is the life of the party in the board shop. Bright colors portray snowy slopes seen through a myriad of lenses. This mural is a representation of the freedom and excitement that such an exhilarating sport can bring and is meant to remind each customer in the shop why they love snowboarding.
The “Board Bar” was designed to tailor to maintenance needs or customization of snowboards. Boarders can either come and get their board waxed and their bindings tightened, or they can come browse through available boards at the iPad station and purchase their ideal gear. An employee will always be stationed at this desk to help answer any questions that the customers may need so they can be perfectly equipped to hit the mountain in style. The station is painted in Sherwin Williams “Merlot” color and a custom neon sign hangs below the maze of a black and white geometric wallpaper.
Frenzy’s logo and branding was inspired by the fluidity and energy of snowboarding and the outdoor elements. The branding is tailored to a youthful and unapologetic crowd who are adventurous and love nothing more than a good shred.