Otilia’s is a Romanian food truck that serves specialty tea and pastries. Although it is a mobile eatery, Otilia’s offers a high-end cultural experience. From the branding, to the food, to the design, this project offers a sophisticated, one-of-a-kind experience for customers. The material selection creates a cozy aromatic atmosphere that invites people to stop by and have a taste of Romanian culture.
Truck - Front + Back View
The food truck design is for a Citroen H van. The vintage vehicle adds a unique European flair that speaks to Otilia’s brand. Foldable tables and chairs extend the restaurant experience from the van onto the street.
Truck - Side Views
The layout of the floor plan is intended to keep activities such as mixing beverages, preparing food, cleaning dishes and serving customers divided into separate stations. The design allows for maximum efficiency in a tight space.
Branding - Punch Cards
The branding features a hand-drawn pattern inspired by Romanian embroidery. The pattern is repeated as a border on take out boxes, bags, cups, and menus. The design creates a feeling of consistency on the varying packaging materials. Paper materials include brown paper boxes and bags and vellum in order to create a natural, artisan feeling.