Out of gallery
Otilia’s is a Romanian food truck that serves specialty tea and pastries. Although it is a mobile eatery, Otilia’s offers a high-end cultural experience. From the branding, to the food, to the design, this project offers a sophisticated, one-of-a-kind experience for customers. The material selection creates a cozy aromatic atmosphere that invites people to stop by and have a taste of Romanian culture.
Branding - Punch Cards
The branding features a hand-drawn pattern inspired by Romanian embroidery. The pattern is repeated as a border on take out boxes, bags, cups, and menus. The design creates a feeling of consistency on the varying packaging materials. Paper materials include brown paper boxes and bags and vellum in order to create a natural, artisan feeling.