Due to the nature of this project being an adaptive reuse, smaller, budget-conscious changes were made to the facade of the building during a much-needed update. Black siding with bright white trim transforms this aged Tudor into a high contrast & high-end vibrant cottage. Exterior lights were placed above a neutral yet inviting sign that welcomes customers into the shop and establishes the exterior as a business instead of a home. Manicured boxwood hedges pristinely placed along the exterior of the building are an indicator of the beautiful greenery sold inside.
Physical branding was fabricated for this project in the form of seed packets, a bouquet wrap, and a decorative box that is used for various little gifts that are sold throughout the shop. The box also comes in larger sizes and can be used to create beautiful flower arrangements that can be hand-delivered to a loved one. The aesthetic was geared towards a simple and high-end look that would remain timeless over the years that the shop will be operating. A black and white scheme was chosen so that each products natural beauty and color will be the star of the show. A serif font was chosen to enhance the elegance and tradition of the brand.