JayLee Runout Brewery | hindsight2020

Location

The name Steamboat Springs is said to have originated in the late 1820's when three French Trappers, traveling along the Yampa River, heard a "chug chug" sound. Thinking they had reached a major river, one yelled, "a Steamboat, by gar!" Upon further investigation, they discovered the sound came from a natural mineral spring, to be named Steamboat Springs. The Steamboat Spring still sits at the far end of town; however, it ceased to "chug" when the railroad bed was laid above it in 1908.

Brewery Inspo

I was inspired after a trip to Aspen, Colorado during the X-Games. There was an after party at a place called Aviator Nation where I was blown away by what design can do for a space. This place was screaming 70’s. There were bright colors everywhere, iconic seats, and wood from floor to ceiling.

Bottle Display

The name Runout comes from a term in the skier’s dictionary to define a space where people can come relax and have a drink after a long day on the slopes. Researching the history of the town and combining the 70s precedent I was able to create a sophisticated and groovy brand.

Rabbit Ears + Steamboat Brews

Gondola + Sleeping Man's Brews

Branding Elements

Branding Package

Exterior

First Floor

I visited Epic Brewery in Salt Lake City, Utah where I was given an in-depth tour from their Brewing Specialist. I learned about all the fermenters and equipment needed for the brewing process. It was very insightful and I was able to space plan something functional with all the parts and pieces necessary for a brewery to operate.

Entrance

Visitors are encouraged to hang out, play some pool, and see how beer is made. There is also a restaurant and bar upstairs.

Brewing Floor

There is a custom mural on the wall that can be seen from the open to below ceiling all the way outside the building through the garage doors. Taking the classic 70s line painting, I used my color pallet and painted “beer” across the wall.

INTERIOR

DESIGN

Runout

Brewery

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